TV Better Shape Up or Ship Out


I love technology, but I also like a good sitcom and a good laugh. It seems that sometimes technology makes life a little less humorous. The other night I was watching Mad About You, a sitcom from the 90’s about a married couple living in New York City. The episode revolved around Paul and Jamie getting separated on two different subway’s. The first thing I thought was, why not just use your cell phone? Then I realized that unlike now, about 15 years ago, cell phones weren’t as prevalent. You couldn’t just send your friend a text message or call them up. I often ask myself how people did it back in the day, how did they end up going anywhere or meeting up with anybody? I guess people just made plans and stuck to them, because of this, we probably had a less flakey citizenry. But if you think about it, its ironic how that plot line couldn’t very easily be used in today’s society. That doesn’t mean things aren’t funny these day’s, it just means that the world we live in is different. We are going to have to be extra creative, as we try to find way’s around how implausible a life without everyone being connected has become.

Technology as a whole has flipped the television world on its head, needless to say technology is winning the fight. With sites like Youtube there is very little the business end of television can do. I actually don’t think very high priced 10 and 5 second ads for video entertainment are very far off. They will probably sell them for what 60 and 30 second ads are selling for now. Life is speeding up, and people want their media when and where they want it on their own terms, not on a networks terms. That is why the term “On Demand” has become so popular. The cable companies sure are getting it, but the networks are only slightly catching on.

Most of the big television networks are offering their show’s for free online, but that isn’t good enough. People don’t only want to be able to watch their favorite show’s online anytime, they want to watch it on their living room TV, without having to download a different player every time. And if the television networks were smart they would make their media as accessible as possible. If the desired media is easy to access that will then make the advertisers message easy to access. There’s an easy way to do it too! RSS video feeds, that way people can use software like TVersity (stay tuned I have a post about it coming up) and they can receive their updates where and whenever they want them.

Its a different world now, the people have really given the companies a run for their money. They want fast, easy, and free media at the touch of a button and its as simple as that. And if they can’t get it from the networks and companies they will get it some other way.

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